What Daisy smells like
Editorial inference
It opens fresh and green: violet leaf and a splash of grapefruit, with a soft, juicy strawberry that keeps it friendly rather than sharp. Within half an hour it turns into a light floral of violet, jasmine and gardenia, clean and pretty rather than heady. The dry-down is a quiet, slightly sweet mix of white musk, soft woods and a little vanilla. It never gets loud or heavy, which is why so many people wear it every day.
Daisy notes
Brand description Source: Fragrantica.
- Top notes
- violet leaf, blood grapefruit, strawberry
- Heart notes
- violet, gardenia, jasmine
Marc Jacobs describes Daisy with wild berries, white violet, jasmine and sandalwood. Fragrantica’s fuller pyramid lists strawberry and blood grapefruit for the berries and white woods and musk for the base.
How long Daisy lasts, and how it wears
Editorial inference Typical figures, not our own timing.
- How long it lasts
- 4–6 hours
- Projection
- Soft to moderate for the first hour, then close to the skin
- Season
- Spring and summer; fine year-round in the daytime
- Best for
- Daytime, school, the office and casual weekends
- How much to spray
- 3–5 sprays
Based on the Eau de Toilette concentration and wear reports on Fragrantica, where many wearers describe it as soft and fairly short-lived, and some get a full workday. Skin, climate and how much you spray all move these numbers, which is one more reason to try a sample before a bottle.
Daisy is one of our best perfumes for women.
To get more from a bottle, see where to spray and how to make perfume last longer, how to layer it with another scent, and how to store it so it doesn’t go off.
Should you sample it?
Editorial inference
You might like it if
You want an easy, cheerful floral for daytime, school or the office, or you’re buying a first perfume for someone.
You might skip it if
You want something that lasts all day or gets noticed across a room; as an Eau de Toilette it wears softly and fades within a few hours.
Why Daisy is still a best seller
Editorial inference
Marc Jacobs launched Daisy in 2007, created by Alberto Morillas of Firmenich, the perfumer behind Acqua di Giò and several other long-running best sellers. The bottle, topped with a cluster of white daisies, became as recognizable as the scent, and it has since grown into a whole family of Daisy fragrances.
Part of its staying power is that it’s so easy to wear: fresh, fruity and floral without being sugary, and light enough for school or a close office. Allure readers have voted it into the magazine’s Best of Beauty awards year after year.
Which Daisy should you choose?
Editorial inference
The original Eau de Toilette on this page is the one to start with: the greenest and most balanced. Daisy Eau So Fresh is lighter, juicier and more fruity, good for hot days. Daisy Love is creamier and sweeter, and Daisy Dream is airier and more watery.
If the original disappears too fast on you, spray it on clothes and hair as well as skin, or try one of the stronger Eau de Parfum versions in the line.
Versions of Daisy
The same name covers several different perfumes. Here is how they relate, so you sample the right one.
| Version | Launched | How it differs |
|---|---|---|
| Daisy Eau de ToiletteAlberto Morillas | 2007 | This page. Strawberry, grapefruit and violet leaf over jasmine and soft musk. |
| Daisy Eau So Fresh | 2011 | Lighter and fruitier, with raspberry and pear. Better for hot weather, and fades even sooner. |
| Daisy Dream | 2014 | Airier and more watery, with blackberry, pear and a blue wisteria accord. |
| Daisy Love | 2018 | Creamier and sweeter, with a soft musky base. A cozier take for cooler months. |
If you like Daisy, also try
Editorial inference
- FresherDolce&Gabbana Light Blue Eau de ToiletteAnother easy summer favorite: lemon and green apple over cedar. Crisper and more citrusy, less floral.
- CleanerLancôme Idôle Eau de ParfumA clean, modern rose and jasmine over white musk. Just as light and office-friendly, a little more grown-up.
- RicherDior Miss Dior Eau de ParfumRose with vanilla and creamy sandalwood. Sweeter, richer and longer-lasting.
- SweeterAriana Grande Cloud Eau de ParfumIf they like soft and sweet: coconut, praline and musk. More gourmand, just as easy to like.
- Similar moodChanel Chance Eau TendreThe perfume Daisy is most often compared to: grapefruit, quince and jasmine over white musk. Similar mood, pricier.
Daisy questions
What does Marc Jacobs Daisy smell like?
Fresh and lightly sweet: strawberry, grapefruit and green violet leaf at first, then violet and jasmine, drying down to soft musk and woods.
How long does Daisy last?
Usually four to six hours, and it stays fairly close to the skin after the first hour. It’s an Eau de Toilette, so it’s lighter than most perfumes on this site.
Who makes Marc Jacobs Daisy?
Daisy was created by the perfumer Alberto Morillas and launched in 2007. Marc Jacobs fragrances are made under license by Coty.
Daisy vs Daisy Eau So Fresh: what’s the difference?
The original is greener and more floral. Eau So Fresh is lighter and fruitier, with raspberry and pear, and fades faster.
Is Daisy a good first perfume?
Yes. It’s light, fresh and widely liked, and it comes in small sizes, which makes it one of the easiest first perfumes to give.
Key notes are from Marc Jacobs’s published descriptions; the full note list is from the source named above. Longevity and season are typical figures, not our own measurements. Read how we compare perfumes, or what EDT, EDP and Parfum mean.
