What Her smells like
Editorial inference
It opens with a rush of berries: strawberry, raspberry, blackberry and a tart edge of sour cherry and blackcurrant, brightened with a little lemon and mandarin. It smells like a bowl of mixed berries more than like candy. After half an hour the fruit softens into violet and jasmine, and the dry-down is a smooth, slightly powdery blend of musk, vanilla, amber and soft woods that stays close and cozy for hours.
Her notes
Brand description Source: Fragrantica.
- Heart notes
- violet, jasmine
Burberry describes Her with dark berries, jasmine and violet, smoothed with amber and musk, and lists white woods and dry amber as key notes. Fragrantica’s fuller pyramid names each berry and adds vanilla, cashmeran, oakmoss and patchouli in the base.
How long Her lasts, and how it wears
Editorial inference Typical figures, not our own timing.
- How long it lasts
- 6–8 hours
- Projection
- Moderate for the first two to three hours, then closer to the skin
- Season
- Spring, fall and mild winter days; fine in summer evenings
- Best for
- Daytime, the office, dates and casual evenings
- How much to spray
- 3–4 sprays
Based on the Eau de Parfum concentration, Burberry’s own “long lasting” description and wear reports on Fragrantica, where most wearers get a full day with a softer second half. Skin, climate and how much you spray all move these numbers, which is one more reason to try a sample before a bottle.
To get more from a bottle, see where to spray and how to make perfume last longer, how to layer it with another scent, and how to store it so it doesn’t go off.
Should you sample it?
Editorial inference
You might like it if
You like fruity perfumes and want one that feels a bit more polished and grown-up than a teen body mist, for daytime, dates or the office.
You might skip it if
You dislike sweet fruit notes or want something clean and minimal; the berry opening is the whole point of Her.
Why Burberry Her is so popular
Editorial inference
Burberry launched Her in 2018 as its main women’s fragrance, created by Francis Kurkdjian, the perfumer behind Baccarat Rouge 540. Burberry says it was meant to capture the energy of London, and it was the first Burberry perfume to carry the brand’s then-new logo.
What made it stand out was the fruit. Most berry perfumes smell like candy; Her uses so many berries at once, with a tart edge of sour cherry and blackcurrant, that it reads juicy and fresh rather than sugary. The warm musk and amber underneath keep it from feeling young, which is why it works for teenagers and for their mothers.
Which Burberry Her should you choose?
Editorial inference
The Eau de Parfum on this page is the original and the one most people mean when they say Burberry Her. The Eau de Toilette is lighter and more floral, with a musk and cedar base, and suits hot days. The Eau de Parfum Intense swaps some of the berries for wild strawberry and orange blossom over a warmer, woodier base.
If you want Her sweeter and richer, the Elixir de Parfum adds more vanilla and amber to dark berries and jasmine, and the 2025 Parfum leans on cherry, amber and vanilla. All of them come in similar-looking bottles, so check the label before you spray or buy.
Versions of Her
The same name covers several different perfumes. Here is how they relate, so you sample the right one.
| Version | Launched | How it differs |
|---|---|---|
| Her Eau de ParfumFrancis Kurkdjian | 2018 | This page. Mixed red and dark berries over violet, jasmine, musk and amber. |
| Her Eau de Toilette | Lighter and more floral, with a musk and cedarwood base. Better for hot weather. | |
| Her Eau de Parfum Intense | Wild strawberry and orange blossom over a warm, ambery wood base. Warmer and less berry-heavy. | |
| Her Elixir de Parfum | 2022 | Dark red berries and jasmine with much more vanilla and amber. The sweetest, richest version. |
| Her Parfum | 2025 | Cherry, amber and vanilla, in an opaque deep-pink bottle with pink ribbons. |
If you like Her, also try
Editorial inference
- LighterMarc Jacobs Daisy Eau de ToiletteStrawberry and grapefruit over violet and jasmine. The same fruity-floral idea, lighter and fresher, and it fades sooner.
- SweeterLancôme La Vie est Belle Eau de ParfumBlackcurrant and pear over iris, praline and vanilla. Sweeter and more gourmand, with a bigger trail.
- More floralDior Miss Dior Eau de ParfumRose with a little fruit over vanilla and sandalwood. More floral and more classic.
- BudgetAriana Grande Cloud Eau de ParfumCoconut, praline and musk. Softer and creamier, and much less expensive.
- DarkerYves Saint Laurent Black Opium Eau de ParfumCoffee and vanilla with a little pear. Darker and more of an evening scent.
More cheaper alternatives to popular perfumes are in our perfume dupes guide.
Her questions
What does Burberry Her smell like?
Mostly berries: strawberry, raspberry, blackberry, sour cherry and blackcurrant, softened by violet and jasmine and a warm base of musk, amber and a little vanilla. Fruity and sweet, but juicy rather than sugary.
How long does Burberry Her last?
Usually six to eight hours for the Eau de Parfum. It’s noticeable for the first few hours and then settles into a soft, musky sweetness close to the skin.
Who created Burberry Her?
Francis Kurkdjian, the perfumer behind Maison Francis Kurkdjian’s Baccarat Rouge 540 and, since 2021, Dior’s in-house perfumer. Her launched in 2018.
Burberry Her vs Her Intense: which is better?
The original Eau de Parfum is the fruitier, brighter one. The Eau de Parfum Intense has strawberry and orange blossom over warmer woods, so it suits cooler weather and evenings better.
Is Burberry Her good for a teenager?
Yes. It’s fruity and easy to like, but polished enough that adults wear it too. For a lighter, cheaper first perfume, Marc Jacobs Daisy or Ariana Grande Cloud are good alternatives.
Key notes are from Burberry’s published descriptions; the full note list is from the source named above. Longevity and season are typical figures, not our own measurements. Read how we compare perfumes, or what EDT, EDP and Parfum mean.
